NexBlue Website and Marketing Privacy Policy

Effective date: 01/06/2026

NexBlue is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and share personal data when you visit our websites, submit forms, contact us, request information, interact with our marketing communications, or otherwise engage with us in a business context.

This Privacy Policy applies to visitors to our websites and to business contacts, prospective customers, partners, installers, wholesalers, property managers, fleet operators, and other B2B contacts.

This Privacy Policy does not replace our separate privacy policy for NexBlue apps, portals, and connected services, which may involve different types of personal data and processing.

1. Who we are

For the purposes of applicable data protection laws, including the EU General Data Protection Regulation, the UK General Data Protection Regulation, and the UK Data Protection Act 2018, the relevant NexBlue company is the controller of your personal data.

NexBlue currently lists several entities on its existing privacy policy page, including NexBlue AB in Sweden, NexBlue UK in the United Kingdom, NexBlue BV in the Netherlands, NexBlue AS in Norway, and NexBlue Denmark. (NexBlue)

Unless stated otherwise, the controller is:

NexBlue AB
Birger Jarlsgatan 57 C
113 56 Stockholm
Sweden

For UK-related enquiries, the relevant NexBlue entity may be:

NexBlue UK
71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

You can contact us at: info@nexblue.com

2. Personal data we collect

We may collect and process the following categories of personal data.

Information you provide to us

When you submit a form, request a demo, download content, subscribe to updates, contact sales, contact support, or otherwise communicate with us, we may collect:

  • name;

  • business email address;

  • telephone number;

  • company name;

  • job title or role;

  • country or region;

  • business type, such as installer, wholesaler, property owner, charge point operator, fleet operator, or commercial customer;

  • information about your project, installation, business needs, or enquiry;

  • marketing preferences;

  • any other information you choose to provide.

Website and technical information

When you visit our websites, we may collect:

  • IP address;

  • browser type and version;

  • device type;

  • operating system;

  • pages viewed;

  • referring website;

  • date and time of visit;

  • approximate location derived from your IP address;

  • cookie identifiers and similar tracking technologies;

  • interactions with website content, forms, and emails.

Marketing and communication data

If you interact with our marketing communications, we may collect:

  • whether you opened an email;

  • whether you clicked a link;

  • your subscription or unsubscribe status;

  • your communication preferences;

  • records of sales or marketing communications with you.

Information from third parties

We may receive business contact information from third parties, such as:

  • distributors, installers, resellers, and other partners;

  • public business sources, such as company websites or professional networks;

  • event organisers, where you have interacted with us at an event;

  • lead generation providers, where permitted by law.

Where we receive personal data from third parties, we will use it only where we have a lawful basis to do so.

3. How we use your personal data

We may use your personal data for the following purposes.

To respond to enquiries and form submissions

We use your data to respond when you contact us, submit a form, request a demo, ask for pricing, request product information, or otherwise ask us to contact you.

Lawful basis: legitimate interests, consent where required, or steps prior to entering into a contract.

To manage B2B leads and sales opportunities

We may use your data to assess your business needs, qualify leads, manage sales conversations, provide quotes, arrange meetings, and keep records in our CRM systems.

Lawful basis: legitimate interests or steps prior to entering into a contract.

To send marketing communications

We may use your business contact details to send you updates about NexBlue products, services, events, resources, offers, and company news.

Where required by law, we will ask for your consent before sending marketing communications. In other cases, especially for B2B communications to corporate email addresses, we may rely on our legitimate interests, provided you can opt out at any time.

In the UK, the ICO explains that organisations can send marketing emails to companies, although it is good practice to keep a do-not-email list for businesses that object. The ICO also notes that stricter consent rules apply to individual subscribers, subject to limited exceptions such as the soft opt-in. (ICO)

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us.

Lawful basis: consent, legitimate interests, or soft opt-in where applicable.

To personalise and improve our website and communications

We may use website analytics, form data, and engagement data to understand how visitors use our website, improve our content, optimise campaigns, and make our communications more relevant.

Lawful basis: consent where required for cookies or similar technologies, or legitimate interests for non-intrusive analytics and business improvement.

To operate, secure, and maintain our website

We use technical data to operate our website, monitor performance, prevent fraud, protect against cyber threats, troubleshoot issues, and maintain security.

Lawful basis: legitimate interests and legal obligations.

To comply with legal obligations

We may process personal data where necessary to comply with applicable laws, regulations, legal processes, or requests from public authorities.

Lawful basis: legal obligation or legitimate interests.

4. Our legitimate interests

Where we rely on legitimate interests, these may include:

  • responding to business enquiries;

  • promoting NexBlue products and services to relevant business contacts;

  • managing B2B sales and partner relationships;

  • understanding the effectiveness of our website and marketing;

  • improving our products, services, and communications;

  • preventing fraud and maintaining website security;

  • keeping records of business communications.

Where we rely on legitimate interests, we consider and balance our interests against your rights and freedoms. The EDPB has stated that organisations relying on legitimate interests should assess and document whether the relevant conditions are met before processing. (European Data Protection Board)

You have the right to object to processing based on legitimate interests, including direct marketing.

5. Cookies and similar technologies

Our website may use cookies and similar technologies to:

  • make the website function properly;

  • remember your preferences;

  • analyse website traffic and usage;

  • understand marketing performance;

  • support advertising or retargeting, where used.

Some cookies are necessary for the website to work. Others, such as analytics or marketing cookies, may require your consent depending on applicable law.

Where required, we will ask for your consent through a cookie banner or similar mechanism. You can manage your cookie preferences through the options provided on our website or through your browser settings.

This Privacy Policy should be read together with our Cookie Policy, where available.

6. Who we share personal data with

We may share personal data with:

  • NexBlue group companies;

  • CRM and sales management providers;

  • email marketing and marketing automation providers;

  • website hosting and analytics providers;

  • customer support and communication platforms;

  • event, webinar, and campaign partners;

  • distributors, installers, resellers, or commercial partners where relevant to your enquiry;

  • professional advisers, such as lawyers, accountants, and auditors;

  • public authorities, regulators, or law enforcement where required by law.

We do not sell your personal data.

Where we use service providers, they are only permitted to process personal data on our behalf and in accordance with our instructions, unless they act as independent controllers under applicable law.

7. International transfers

We may transfer personal data to countries outside the European Economic Area, the United Kingdom, or Switzerland, including where our service providers or group companies are located in other countries.

Where we transfer personal data internationally, we will use appropriate safeguards where required by law, such as:

  • adequacy decisions;

  • standard contractual clauses;

  • the UK International Data Transfer Agreement or UK Addendum;

  • other legally recognised transfer mechanisms.

8. How long we keep your personal data

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.

As a general guide:

  • website analytics data is kept for a limited period depending on the analytics tool used;

  • enquiry and form submission data may be kept for as long as needed to respond to your request and manage the business relationship;

  • B2B lead and CRM records may be kept while there is a reasonable business interest in maintaining contact, unless you object or unsubscribe;

  • marketing subscription records are kept until you unsubscribe or we otherwise remove you from our marketing lists;

  • unsubscribe records may be kept to ensure we respect your opt-out;

  • records required for legal, tax, accounting, or compliance purposes may be kept for the period required by law.

The ICO states that privacy information should include purposes of processing, retention periods, and who personal data is shared with. (ICO)

9. Your rights

Depending on where you are located and the laws that apply, you may have the right to:

  • request access to your personal data;

  • request correction of inaccurate or incomplete data;

  • request deletion of your personal data;

  • request restriction of processing;

  • object to processing based on legitimate interests;

  • object to direct marketing at any time;

  • request data portability;

  • withdraw consent where processing is based on consent;

  • lodge a complaint with a data protection authority.

The ICO also notes that privacy notices should explain individuals’ rights, including the right to withdraw consent where consent is the lawful basis, and how individuals can complain. (ICO)

To exercise your rights, contact us at: info@nexblue.com

We may need to verify your identity before responding to your request.

10. Marketing opt-out

You can opt out of marketing communications at any time by:

  • clicking the unsubscribe link in our marketing emails;

  • contacting us at info@nexblue.com;

  • replying to an email and asking not to receive further marketing.

If you opt out, we may still send you non-marketing communications, such as responses to enquiries, service messages, transactional messages, or legally required notices.

11. Security

We use reasonable technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure, alteration, and destruction.

However, no website, email system, or internet transmission is completely secure. You should take care when deciding what information you send to us electronically.

12. Children

Our website and B2B lead forms are intended for business users and are not directed at children. We do not knowingly collect personal data from children through our B2B lead forms.

13. Complaints

You can contact us first at info@nexblue.com if you have concerns about how we handle your personal data.

You may also have the right to complain to your local data protection authority.

For the UK, this is the Information Commissioner’s Office. The ICO recommends that organisations collecting data from people in the UK provide information about the ICO as the relevant supervisory authority. (ICO)

For EU/EEA residents, you may contact the supervisory authority in your country of residence, place of work, or where you believe an infringement has occurred.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technologies, legal obligations, or data processing practices.

When we update this Privacy Policy, we will revise the effective date above. Where required by law, we will provide additional notice or request consent.

15. Contact us

For questions about this Privacy Policy or how we handle personal data, contact:

NexBlue
Email: info@nexblue.com